Frequently Asked Questions By Sponsors


About themidgame

Connecting with Influencers

Sponsoring an Influencer

About themidgame

What is themidgame?

Today, influence marketing is in its early stages. Influencers who create professional content, and are being contacted by sponsors, have few mechanisms to showcase their influence and reach in a professional way. With themidgame, influencers can build a professional looking profile by connecting their social media and website accounts. themidgame gathers metrics and creates a trustworthy and beautiful-looking public profile that influencers can share with potential sponsors. To read more about themidgame visit the About page.

How does themidgame work?

themidgame connects sponsors to influencers, providing them with platform where they can work together to create tailor-made sponsored content. themidgame makes it easier than ever to find influencers in a range of niches, who are open to working with brands.

Who should use themidgame?

themidgame is for influencers who want to get paid for their passions, and sponsors who want to find creative, influential people to help promote their business.

What is an influencer?

Influencers are people who are passionate about their niche, and who have an above-average impact and authority in that field. Whether it’s through blogging, vlogging, or purely social media, influencers are the new ‘thought-leaders’ on a range of topics from travel to fashion, technology to education, and finance to business.

Influencers are at the forefront of influence marketing, and brands want to leverage this power to help connect engaged, loyal audiences with their business.

What is a sponsor?

A sponsor can be an individual or a company, that is looking to implement a influence marketing campaign with one or more influencers. Sponsors work in marketing, so they know the power of influence and authority when it comes to selling. Sponsors are willing to pay influencers for access to their engaged, niche audiences.

Connecting with Influencers

How do I find influencers on themidgame?

Very soon on themidgame, we will be rolling out our search feature, so you will be able to find lots of great influencers by doing a simple search. You will be able to search for influencers based on a range of different criteria, such as monthly reach and audience demographics.

How do I contact influencers that I would like to work with?

Each Influencer Profile has a ‘Sponsor’ button, which can be used to propose a social action to that influencer. Each time you click on the ‘Sponsor’ button on an influencers’ profile, you can then communicate with that influencer through our messaging system.

Can I message an influencer before I send them my Social Action?

You must first propose a social action to an influencer using the ‘Sponsor’ button on their Influencer Profile, before you are able to communicate with them through our messaging system.

Can I hire multiple influencers?

Of course! You can hire as many influencers for your marketing campaign as you like. As long as the influencers you contact agree to your social actions, you can use as many influencers as you need, to help expand the reach of your campaign.

Sponsoring an Influencer

What does sponsor mean?

Sponsoring an influencer means that you pay the influencer to complete one or more social actions. Both the influencer and the sponsor work together to create professional, tailor-made content for an influence marketing campaign or brand collaboration.

What is a Social Action?

A social action refers to the task that the influencer must complete in order to get paid by the sponsor. In reality, a social action can be a range of different tasks, such as blogging about a new product, promoting a company on social media or doing a product review.

What should I write in the Social Action title?

The sponsor should make the title of the social action clear and concise. If you want the influencer to write about your product or service on their blog, you could write “Create and publish blog post about my product on your blog”. You don’t need to be too specific in the title but make sure that it sufficiently describes your project. You can write the details of the project in the description.

What should I write in the Social Action description?

The social action description is used to give as much detail as possible to the influencer, so that they can do two things;

  1. Evaluate whether they want to be a part of your influence marketing campaign.
  2. Carry out and complete the social action successfully.

If the influencer has any questions about the social action after you have posted it, they can communicate with you through the message center.

What is the Social Action Disclosure?

The Social Action Disclosure allows influencers to abide by the FTC regulations in the United States. These regulations state that all paid or advertorial content on a blog or vlog must be disclosed to the audience. The Social Action Disclosure allows the influencer to know the name of the sponsor, so that they can disclose the paid content on their blog.

How much money should I offer an influencer?

The amount of money you should offer an influencer is up to you. However, we recommend that you talk with the influencer and ask for their rates, as well as doing some research on standard rates for paid content on blogs. Check out this post on our blog for a guideline of what influencers may charge for a sponsored post.